Transperfect

With over 5,000 worldwide employees, $700 million in annual revenues, and 90 global locations, TransPerfect is the world’s largest provider of language and technology solutions for global businesses. They serve leading global brands across a range of industries, including Legal, Life Sciences, Retail, Software/Tech, Financial Services, and Travel & Tourism.

Hi all – happy to provide a recommendation for Bonzar and SalezGen – we’ve used them since July/August 2017 and immediately saw a big increase in activity, leads and potential leads. Our sales cycle is 6-9 months and usually driven by RFPs so finding out about them can be a lot of work – SalezGen helped to automate much of the process mainly thru targeted email campaigns. Locating individual buyers is also challenging in our industry and Bonzar and the team did a great job finding hundreds of hidden gems that are now aware of our services. The hardest part for us as a small business has been keeping up with the responses which we are now addressing.

MATT ARNEY
VP | transperfect.com

Client:
Matt Arney

Industry:
Translation & Localization

Website:
www.transperfect.com

Sales Cycle:
1 to 6 months

Subscription Plan:
Enterprise

Campaign Duration:
Sept 2018 – present (3-month case study)

Problem:
Matt is a repeat client of SalezGen. After TranslateNow’s merge with TransPerfect, he contacted us to do another B2B lead generation. He is supplying several regional sales directors with the hot leads we generate.

Solution:
Custom marketing plan developed
10,798 connection requests sent

Campaign Results:
Acceptance rate: 1,775 (16%)
Conversions to opportunities: 146 (1.35%)
Hot leads: 32