Anonymous

The company provides software & app development, marketing, and IT managed/outsourced services. Their clients are in Australia and the United States, with operations based in the Philippines.

We have been very happy with all aspects of our engagement with SalezGen, from the initial set-up and strategy planning to ongoing service delivery, communications and results delivered. The nature of our business is not transactional and very selective. Therefore we have not focused so much on the typical metrics, and hence I have not tracked those precisely. Suffice to say that I have been happy with the level of activity, quality of work, and results achieved. Similarly, those “performance” metrics will vary significantly from campaign to campaign depending on a wide range of factors that will be unique to each client’s offerings, sales strategy and target markets, etc. I personally don’t believe such metrics are a very useful guide unless comparing apples with apples, having spent 30 years in sales and business development myself. But I can confidently recommend that Bonzar knows what he is doing, is good at what he does and will work well with you to develop the best lead generation strategy possible for your circumstances.

Anonymous

Client:
Anonymous

Industry:
IT managed services

Website:
Anonymous

Sales Cycle:
3 months to 1-year

Marketing Campaigns:
LinkedIn Marketing

Campaign Duration:
Aug 2019 to Feb 2020

Problem:
The client wanted to outsource their B2B lead generation and needed new clients so he contacted us to run an RFP-driven outbound B2B marketing campaign.

Solution:
We performed highly targeted list-building, prospecting, LinkedIn outreach, cold email marketing, soft telemarketing, CRM management, and lead nurturing campaigns.

Campaign Results:
Contacted 20,545 target prospects
Generated 511 total opportunities
Generated 112 interested leads
And left with 60 more opportunities in the pipeline