Complete Outbound B2B Email Lead Generation Campaign
David Ho is a highly sought-after medical benefits strategist in Singapore who specializes in helping businesses (startups to Fortune 500) develop highly customized employee insurance plans.
I’m impressed with Bonzar and his team for generating 5 qualified warm leads on our first week working together. He asked very good specific questions, studied my model, and suggested marketing strategies that are now working for my business. I recommend Bonzar and his team to anyone looking for
David Ho
Principal | www.davidho.sg
Client:
David Ho
Industry:
Employee Medical Insurance
Website:
www.davidho.sg
Sales Cycle:
1 to 12 months
Marketing Campaigns:
LinkedIn Marketing
Campaign Duration:
3 months
Problem:
Engaging HR Managers, Directors, and Compenben Managers. Introduction and establishment of buyers journey and purchase path.
Solution:
2 lead nurture message sequences developed
2,969 connection requests sent
2 A/B split tests performed
Campaign Results:
Connection acceptance rate: 712 (24%)
Hot leads: 62 (2.08%)
Generated appointments/meet-ups: 25