Complete Outbound B2B Email Lead Generation Campaign
The company provides software & app development, marketing, and IT managed/outsourced services. Their clients are in Australia and the United States, with operations based in the Philippines.
Anonymous
Client:
Anonymous
Industry:
IT managed services
Website:
Anonymous
Sales Cycle:
3 months to 1-year
Marketing Campaigns:
LinkedIn Marketing
Campaign Duration:
Aug 2019 to Feb 2020
Problem:
The client wanted to outsource their B2B lead generation and needed new clients so he contacted us to run an RFP-driven outbound B2B marketing campaign.
Solution:
We performed highly targeted list-building, prospecting, LinkedIn outreach, cold email marketing, soft telemarketing, CRM management, and lead nurturing campaigns.
Campaign Results:
Contacted 20,545 target prospects
Generated 511 total opportunities
Generated 112 interested leads
And left with 60 more opportunities in the pipeline